Monday, November 19, 2018

Resources: 11 email subject line mistakes to avoid at all costs

What's Emma? If you are like me, you like to know a bit about everything there is to know, especially when we are talking about blogging. This page is an email marketing platform that helps you create the best email lists or campaigns. 

I have to admit I'm a bit slow when it comes to email campaigns so this page has been a great help to learn more about all the things we can do with our emails and blog. I love how simple and educational the posts are, anyone will easily understand what they are talking about and I’m sure you will find something useful for your email, blog, page or whatever.

So today we have: 11 email subject line mistakes to avoid at all costs. This article is aimed at campaigns, sales or gaining customers but in my opinion is useful for anyone writing emails and trying to gain someone’s attention.

We all have struggled at some point deciding on the right subject for our email, it’s something I deal with every day at work! And after reading this, I’ve realized I have made some of the mistakes listed.

After reading the article you will see that it’s easy to understand how to avoid mistakes and how to write an appealing and charming subject for your emails.

11 email subject line mistakes to avoid at all costs

When it comes to email marketing, subject lines are the make-it-or-break-it. Many times, the subject line is your prospect’s first interaction with your brand or new marketing campaign. It should promise value, convey your brand’s personality, and get them to open and read your email.
And yet, so many businesses pay little attention to this factor necessary for customer engagement, and that’s a big mistake we don’t want you to make.
Not thinking through your subject line can not only curtail results, but the wrong line can also ding your sender reputation and send your emails to the spam folder.
The more times you’re reported as spam, the less deliverable future emails will be, which will, in turn, have a dampening effect on your campaign's return-on-investment (ROI).
But don’t worry, getting a grip on your subject line matter isn’t difficult if you’re aware of the most common pitfalls and actively try to prevent them. 
Let’s take a look at some subject line mistakes you’ll want to remember and avoid.

11 email subject line mistakes to learn from

Good email marketing begins with the subject line, and good subject lines are easy to create if you know what your customers are interested in. 
We’ve curated a list of subject line mistakes to stay away from for better open rates and happier customers.

1. Writing a generic subject line

Your customers crave authenticity, which means they don’t respond well to those blanket, one-size-fits-all emails that many marketers send.
If you're thinking ahead when your customers opt-in to your emails, tons of data can be at your fingertips that can be used to define your target audience — age, gender, geographic location, hobbies, profession—and, of course, their name.
Use all of this powerful stuff to craft subject lines that resonate with your audience and engage their curiosity to prompt more opens and click-throughs.
Sending generic, off-the-shelf subject lines will relegate your emails to the junk bin or spam folder.

2. Forgetting preheader text

So many marketers don’t even know what this is, and yet the preview, or preheader, text in your email can make or break your open rates.
Preview text appears in your customers’ inboxes right after your subject line, like so:
Image: Media Survival
Generally, this is pulled from your first sentence when you’re sending personal emails, but in the marketing world, it normally consists of image alt text or browser instructions, like the one below:
Image: Media Survival
Most email service providers (ESPs) give marketers a box in which to choose what text gets shown in the preview. Using 35-90 characters to capture the recipient’s interest—and supplement your subject line—will help you get those high open rates.

3. Not leveraging urgency in the subject line

Subject lines that convey a sense of urgency have a 22% higher open rate than those that don’t. Leverage this power by creating a subject line that communicates urgency or scarcity:
Williams-Sonoma tackles this nicely with a subject line that reads, "Final Hours to Save on Soaps, Lotions, and More."
They’ve given recipients a reason to click immediately without using spammy or misleading phrasing.

4. Not optimizing for mobile

With about 81% of people regularly using their smartphone to check emails, it’s critical that your emails, including subject lines, are optimized for mobile users.
Image: Email Monday
Make sure your subject line doesn’t translate into random characters, numbers, or code when opened on a mobile device by previewing your email across all channels before sending.
Unrecognizable text or shapes in the subject line will spell disaster for your email.

5. Shouting in the subject line

It’s good to be excited about your product or service, but you don’t have to yell at your customers to get their attention.
If you’re using ALL CAPS in your subject line, that’s what you’re doing, and it could be misinterpreted as rude. You want your prospect’s first contact with your brand to be a good experience.
Not only does using caps in your subject line come across as shouting, but this kind of type also often triggers spam filters, too.  

6. Using special characters

Special characters in a subject line can result in your email landing in the not-so-special spam folder, even if some marketers report success with them.
Image: Practical eCommerce
There is enough evidence that these characters can just as easily get your email deleted or relegated to spam for it to be worth taking the chance.
Characters like $, #, @, &, and others should be reserved for the body of your email if you feel you must use them. And, if you have to include them, use them sparingly for best results.

7. Filling your subject line with spammy words

Your subject line is the gatekeeper for people opening your email. If your email is thrown into the spam folder, it will never get seen by your target audience and it will damage your reputation as a sender.
Having a bad sender reputation contributes to email deliverability issues and low search engine rankings. To avoid this, keep spammy words and phrases out of your subject lines.
Here is a short list of examples of words and phrases to avoid:
  • Do you like/have/want?
  • Act now
  • Order now
  • All natural
  • Affordable
  • Amazing stuff
  • Cash Bonus
  • Compare rates
  • Credit
  • Guarantee
  • Home-based
  • Increase sales
  • Info you requested
  • Incredible deal
  • Limited-time offer
  • No investment
  • Obligation
  • Almost any phrase with the word “free” in it
  • Cheap
  • Promise
  • Thousands
There are hundreds more, but these will give you a good idea as to what kinds of language triggers spam filters.
With so many techniques for writing good subject lines, it’s easy to leave these words out of the mix for better open rates and a clean reputation for your brand.

8. Run-on subject lines

Business people get upwards of 122 emails a day, so they don’t have time to read a novel when skimming their inbox.
Short is sweet when it comes to subject lines, but it also drives results:
As you can see, the best open rates fall in the 6-10 word range, with rates dropping the longer the subject lines ran.
So, save the meat of your information for the body of your email and use your subject line to pique interest, convey urgency, or deploy one of the other open-rate boosting tactics out there.

9. One-word subject lines

Keeping your subject line short is a good idea, but relegating it to one word is taking efficiency a bit too far.
Most people aren’t going to respond to a subject line that just says, “Important.”
Couldn't anything be considered important?
They’ll be unlikely to open one that says, “Survey” since you haven’t given them a reason to bother with a survey, and “Hi” will get you sent straight to the junk folder or reported.
One-word subject lines appear lazy, unprofessional, and spammy. Besides, using a few more words gives you the ability to be more creative and strike a chord with the recipient and their needs.

10. Overusing emojis

Emojis can increase email open rates, but they have limited applications you should be aware of before employing them.
Image: Campaign Monitor
If your product or service is more conservative, a smiley-face may not be the right vehicle to match your brand image.
Also consider that emojis are rendered differently across platforms, so they may come across as strange characters for some viewers.
That being said, they do work in some applications, so use your best judgment and data on your audience to decide if they’re right for your brand.

11. Misleading subject lines

Customers have email overload to begin with, and getting them to open your email using a deceptive subject line will only get you deleted or reported as spam, and leave your prospect cold.
Your subject lines should clearly outline what the customer can expect from your email. Using "RE:" as a subject when you haven’t had prior contact with them is a red flag, as is using fear-based tactics, like “your account status,” or “you missed it.”

Wrap up

Subject lines are your brand’s first contact with potential customers and, if used correctly, they can contribute to a thriving, profitable email marketing campaign.
Avoid making subject line mistakes like the ones in this article by familiarizing yourself with common errors and having several proofreaders look over your marketing emails before you press send.

Friday, November 16, 2018

Review: The Krinar's Informant @CharmainePauls

TITLE: The Krinar's Informant
SERIES: Krinar Kindle World
AUTHOR: Charmaine Pauls
RELEASE DATE: October 16th, 2018
FORMAT: paperback & ebook
SOURCE: complimentary copy


Zavir is a guardian. He’s the best the Krinar has. His assigned vocation is to uncover the Resistance movements popping up around the earth, and eliminate them. New information about a fast-growing Resistance camp sends him to Costa Rica, home of the largest Krinar Center. His informant is a human girl. She wants to make a deal–her traitorous family’s lives in exchange for information–but Zavir doesn’t make deals, and he takes no prisoners. When the time comes to wipe out the secret organization, his pretty, innocent little mole will learn the truth. She made a deal with the devil, and the price is something far more tantalizing than information.

Charmaine Pauls was born in Bloemfontein, South Africa. She obtained a degree in Communication at the University of Potchestroom, and followed a diverse career path in journalism, public relations, advertising, communications, photography, graphic design, and brand marketing. Her writing has always been an integral part of her professions.

After relocating to Chile with her French husband, she fulfilled her passion to write creatively full-time. Charmaine has published nine novels since 2011, as well as several short stories and articles. Two of her shorts have been selected by the International Literary Society for an anthology from across the African continent.

When she is not writing, she likes to travel, read, and rescue cats. Charmaine currently lives in France with her husband and children. Their household is a linguistic mélange of Afrikaans, English, French and Spanish.


I love Charmaine and all her books, I've read most of her books and every time a new book comes out I have to read it. So of course, I had to read The Krinar's Informant. I liked the book, I have to make sure to clarify this but I didn't love it as much as I love all of her other books.

It all starts with Liv making a deal to save her brothers from a sure death. However, a deal with the most handsome and deadly Krinar Guardian is no easy game. A series of events will make her a captive, almost a prisoner, and their relationship will become the center of the story.

I love how Charmaine writes about strong, dominant and pure alpha males. But this time Zavir is a bit much from time to time. I could feel and understand their attraction, the passion was palpable and when they are together my reader almost burnt from the heat. But some of his attitudes were no cute at all, I wanted to punch him so bad. And Liv, please she is so strong and fearless at the beginning and then loses some of her strength. 

Luckily, the story takes a turn for the better towards the end and I ended up liking the outcome. Overall, I enjoyed the book and would read a new story set in this universe.

Monday, November 12, 2018

Review: The Cursed Girl

TITLE: The Cursed Girl
SERIES: Volume 1
AUTHOR: Maria Vermisoglou
FORMAT: Ebook & Paperback
SOURCE: complimentary copy


Sixteen-year-old Eva is a witch who lived in Spain, in the year 1230. She met a boy named Jonathan who would become her whole world. Everything was normal until she was faced with challenges that will change her life forever. As a healer, her job is to help people, but there are forces that will try to prevent that. There is a war coming and Eva and her friends must do everything they can to survive. Can they fight their way against the dark forces that are surrounding them? Her wits and inner strength helped everyone who encircled her to survive but will she be able to survive herself? Supernatural creatures, royal backstabbing and many more await you in this thrilling novel that will take your breath away.

Maria Vermisoglou is a librarian who lives in Greece. She has been a booklover ever since she learned to read.

Maria draws inspiration from books, travels and sometimes…the ceiling. Her favorite things are books, tea, and chocolate.

In order to pass the time, she spins stories in her mind. One such story became reality in the form of “The Cursed Girl” and received great success.

In July 2018, she was nominated as the second place winner in the First Annual Indie Awards as the Favourite New Female Author.


Eva is a teenager witch who lives in Spain during the 13th century. Hiding her true identity she poses as a healer and makes friends with the future king and his cousin. War will arise and she will have to protect those she loves with all her will. People plotting to kill her friends, underground trips and a lot of fighting will be part of the story. Demons will try to harm her and she will have to prove time and time again how strong she is.

I like the main plot, I think it's quite solid and the author did a good job creating a believable world where magic is real. The characters are sweet and act according to the time they live in, you can see how they evolve and mature and how their relationships grow.

My only complaint and the most important one is the length of the book. It's too long and you start to get tired of reading. Despite the good writing and the appealing of the story, you keep turning pages and the end is nowhere near. I get that the author had a lot to tell and the characters have a lot of potentials but it still feels like too much. And when you get to the end... boom! you have to wait for the sequel!!!

Wednesday, October 24, 2018

Review: Mising Him @leahpenn7

TITLE: Missing Him
AUTHOR: Leah Penn
RELEASE DATE: February 20th 2018
PUBLISHER: Self-published
FORMAT: Paperback & ebook
SOURCE: complimentary copy


The much maligned and misjudged, Emery Pearson, sits facing prison therapist, Dr Susan James, in order to make a last ditch attempt to win her freedom after the chance of happiness with the only man she ever loved is cruelly cut short, in this roller-coaster tale of passion told through revealing flashbacks. Contains adult themes.


There are these stories that take your heart and soul on an emotional ride that leaves you feeling empty and sore. 'Missing Him' is one of those raw stories, it's not a simple love story, there's nothing sweet when you love with your heart and soul.

This is Emery's story and her love story with Jack. They've known each other for years and life keeps joining them together. We now have to figure out how Emery ended up where she is. The story jumps between the past and the present and piece by piece we can put the story together, and little by little we understand how we get to the starting point.

The book is full of graphic scenes that describe Emery and Jack's relationship. There is hard and raw sex, violence and intense passion. It's easy to try to judge their relationship but being honest, passion and love are hard to explain and theirs is one of those turbulent but full of love relationships, so you can put your judgy opinions in your pocket.

I found this book hard to read not because it was bad, on the contrary, I LOVED IT. It's just that this story was emotionally draining. I got so sucked up into it that I would read for an hour or two but I would end up emotionally exhausted. As I said, I loved it and the author did a great job creating these amazing characters. She has a beautiful writing style and created a world where you just want to get lost and continue reading. I'm addicted to this kind of book.

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